Who I am
I’m a web content writer with a strong background in user-centered design, teaching, curriculum design, and facilitation of online and educational user experiences.
In my career as a writer and as a former teacher, I’ve tackled a variety of design problems and developed clear, concise, and useful content for a number of different audiences and purposes. I’ve helped people vacation in the Shenandoah Valley, find beer-themed Mothers’ Day gifts, support Black-owned businesses, succeed at an art-focused regional high school, and much, much more.
What I create
- Titles, text, and calls to action that emphasize plain language
- Transactional email
- Mobile webpage design for local festival
- Fixes for troublesome microcopy on existing web pages
- Instructions for using the Untappd app to access the Beerwerks Trail
- Blog posts on topics like Wool Week at the Frontier Culture Museum of Virginia, the Beethoven Experience at the Heifetz Institute, and Dark Sky Parks in the Shenandoah Valley
- Travel itineraries for solo travelers, women, agritourists, and couples.
- User research tools and iterated student assignments
- FAQs and a brochure for the Shenandoah Valley Governor’s School Arts and Humanities Program
- Persona-specific experiences for beer tourism campaign